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In this episode of the Wise Words Podcast:

As a solo business person in the coaching, training and consulting space my fear of what would happen if I said no to anything led me down a path where I was making my business up as I went. Because I had no clear strategy, I was busy doing a lot of things that weren’t much fun for me and I resented not being able to do more of the things I did enjoy. The process of turning that around is still ongoing but at least can see I’m headed in the right direction. In order to get to this point, I’ve had to get very clear on what I want people to associate with me, start saying no to things that muddied my brand and yes to the things that strengthened it.

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