The Five Types Of Story & How to Choose One

The Five Types Of Story & How to Choose One

According to Dr Nick Morgan of Public Words there are five basic types of stories in western culture.

1. The Quest

The hero must achieve some difficult goal or reach a certain place within a certain time. Along the way they must overcome a series of obstacles.

2. Stranger In A Strange Land

In this story the hero is placed in an unfamiliar situation and has to learn to play by a new set of rules.

3. Rags To Riches

The hero starts from a position of disadvantage and through luck, hard work, and determination is ultimately rewarded with riches, fame, glory etc.

4. Revenge

The hero has been wronged by their enemy and sets out to avenge the wrong that has been done to them.

5. Love Story

The classic boy meets girl. Boy does something stupid. Boy has to win girl back again.

Which story applies to you?

Some examples in business might include: Venturing into a new market – stranger in a strange land.

Meeting a product launch deadline – the quest.

The classic entrepreneurial start-up from someone’s bedroom to multi-million dollar company – rags to riches.

Doing something that doesn’t sit well with customers then making it right – the love story.

Succeeding despite having to deal with tough competitors who do everything they can to stop you – revenge.

Whether you are preparing a campaign, coming up with an entire branding strategy, or making a presentation, figure out which of these basic themes applies to you, your business, or product, and craft a compelling story around it.

David Wise

David Wise

Owner, Wise Words Communications

 

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0427 360 293
P.O Box 8184 Bargara QLD 4670
david@wisewords.nert.au

 

 

 

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The Art of Authentic Communication (Be The Glass Goblet)

The Art of Authentic Communication (Be The Glass Goblet)

The Art Of Authentic Communication (Be The Glass Goblet)

“You have two goblets before you. One is of solid gold, wrought in the most exquisite patterns. The other is of crystal-clear glass, thin as a bubble, and as transparent. Pour and drink; and according to your choice of goblet, I shall know whether or not you are a connoisseur of wine. For if you have no feelings about wine one way or the other, you will want the sensation of drinking the stuff out of a vessel that may have cost thousands of pounds; but if you are a member of that vanishing tribe, the amateurs of fine vintages, you will choose the crystal, because everything about it is calculated to reveal rather than to hide the beautiful thing which it was meant to contain.”

Back in 1932 a lady named Beatrice Warde used that metaphor in a speech to the British Typographers Guild. The speech itself debated whether design should embellish or elaborate the printed word. Over 80 years later the same metaphor can still be applied to modern forms of business communication.

These days the ’embellishments’ that business communicators use range from a tidal wave of information to overt creativity. Some modern day embellishments include:

  • Information overload designed to give the impression of knowledge.
  • The website (or other advertising) that tries too hard to be creative and ends up drowning out the message.
  • Social media gimmicks that serve no purpose other than to falsely inflate statistics.
  • Unnecessarily complicated language and buzzwords used in attempt to appear intelligent.

All of these things generally fail. Why? Because people are looking for genuine connection. They want to know what you think, what you know that affects them, and how you feel about the subject at hand – and they want it in a way they can understand.

Be more like the ‘glass goblet’ that reveals what’s inside and less like the bright shiny object that lacks real substance.

 

David Wise

David Wise

Owner, Wise Words Communications

 

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Contact David Wise

0427 360 293
P.O Box 8184 Bargara QLD 4670
david@wisewords.nert.au

 

 

 

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Speaking and Acting Are Not The Same Thing

Speaking and Acting Are Not The Same Thing

There is a line that separates speaking and acting and it is very clear. A speaker steps over that line the moment they stop talking to the audience and instead invite the audience to watch the scene being created on stage.

There is a term in acting called “dropping the fourth wall“.  Most stages have  three walls – the back wall and the two side walls. The fourth wall is the invisible wall at the front between the audience and the actors. The actors don’t acknowledge the presence of the audience during their performance. They invite the audience to watch the scene they create, but do not speak to or include them.

In speaking you share dialogue, movements, expressions and emotions with the audience. You always acknowledge and talk to the audience. Good speaking, in my opinion, is much more conversational and while you may be more animated and structured than you would be sitting down over coffee with someone, you are still projecting your own personality.

In business, a lot of people have a pre-conceived idea of how they should look, sound, and act when doing a presentation and so they try to imitate that instead of simply being themselves. In the process they a do a poor impression of whatever it is they are trying to be. 

In speaking the audience needs to relate to you, not some character that you are pretending to be. Certainly there are techniques we can teach you to help you be a more confident and articulate version of yourself, but when it comes to acting, it’s best to leave it to the Cate Blanchetts of the world.

 

David Wise

David Wise

Owner, Wise Words Communications

 

Get some positive words and communication tips straight to your inbox. 

Company Pages

Contact David Wise

0427 360 293
P.O Box 8184 Bargara QLD 4670
david@wisewords.nert.au

 

 

 

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The ‘93% of Communication is Non-Verbal’ Myth

The ‘93% of Communication is Non-Verbal’ Myth

A common statistic that is quoted by some trainers, consultants, and even the occasional uni professor, is that “93% of communication is non-verbal.”

The breakdown of communication elements they quote normally goes like this:

55% visual – facial expressions, gestures, movements etc.

38% auditory – tone, pitch, volume of voice

7% language – the actual words

Let’s think about this logically for a moment…

Language is an essential foundation of our society. Words are everywhere because they are essential to communication – much more than just 7%. Even primitive societies developed languages because grunts and hand signals were simply not sufficient.

So where does this 93% idea come from?

These figures are actually a misquote of some research performed in the 1960’s. A very smart man called Dr Albert Mehrabian was interested in finding out how communication was affected by conflicting gestures, expressions and tone so he designed a couple of experiments involving pictures of people with different facial expressions and audio using varying tones of voice and pitch.

The Real Conclusion

Dr Mehrabian’s conclusion was that when it came to the communication of emotion 7% was derived from the language, 38% from tone, and 55% from visuals.

So 93% of our understanding of other people’s emotions comes from their body language and voice. Unfortunately, that has become over-generalised over the years with people applying it to all communication.

Albert Mehrabian himself is on record as saying:

“I am obviously uncomfortable about misquotes of my work. From the very beginning I have tried to give people the correct limitations of my findings.”

and

“Unless a communicator is talking about their feelings or attitudes, these equations are not applicable.”

Words Are Important

The reality is for the actual information and details we need to be told using words.

When we ask someone “What are you so happy about?” or “What’s wrong with you?” what we are really saying is, “I can easily tell your emotions but to get the information I need you will have to tell me using words”.

So the next time someone tells you that 93% of communication is non-verbal, take it with a grain of salt and remember the context of the original experiment.

In the meantime, before you start thinking about how you look and sound, make sure you have a well-structured message that can be followed by your audience. Good delivery helps but it won’t save poor content.

The words do matter.

David Wise

David Wise

Owner, Wise Words Communications